Employee referrals can be better than wanted ad

In today's uncertain economic environment, businesses are using any means necessary to get ahead, and one of the best ways to do so is through a comprehensive employee recruiting process.

Employees matter. They shape a company's business culture, ethos and reputation among client, so how can an organization make sure it's attracting the best talent? In a recent article for Inc. Magazine, Keith Cline suggests companies should start with their own employees.

The rationale behind this is twofold: first, passionate employees can be the best advertisement for a company wherever they happen to be, and second, "great people know other great people," Cline writes. However, companies should make an effort to communicate to those employees exactly who they're looking for.

"Make sure you effectively communicate the vision and mission of your company so that your message is disseminated to prospective employees in a consistent way," Cline writes. Additionally, he suggests businesses consider incentivizing referrals, such as offering bonuses or other perks for recommendations successfully signed. 

Business owners can also turn to colleagues and other industry insiders for suggestions and recommendations.

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