Companies should craft social media guidelines
Social media is becoming a permanent fixture in the workplace, whether employers like it or not. Therefore, to clear any confusion regarding its use, companies should create an employee policy that will clearly lay out when and how the use of social media will be accepted.
Many employers fret that social media will lead to wasted time during work hours. However, the technology is very useful for staying in constant contact with customers and partners. So how does an employer strike a balance? According to Alex Smith, an account manager at Punch Communications, social media rules should be included in an employee handbook.
"By supplying guidelines to regulate and maintain social media use, companies can ensure that their employees are on message, and more importantly that they are spreading the word about the business in an appropriate way," Smith said in a release.
Social media use in the workplace continues to climb. According to a survey from Trend Micro, 24 percent of employees used some form social media while on the job over the past two years - representing a 5 percent increase during that span.
Many employers fret that social media will lead to wasted time during work hours. However, the technology is very useful for staying in constant contact with customers and partners. So how does an employer strike a balance? According to Alex Smith, an account manager at Punch Communications, social media rules should be included in an employee handbook.
"By supplying guidelines to regulate and maintain social media use, companies can ensure that their employees are on message, and more importantly that they are spreading the word about the business in an appropriate way," Smith said in a release.
Social media use in the workplace continues to climb. According to a survey from Trend Micro, 24 percent of employees used some form social media while on the job over the past two years - representing a 5 percent increase during that span.
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